About Us

Store Display

Brand Concept

Multifaceted Beauty

Beaut4 firmly believes there is no single standard for beauty. We respect and celebrate the rich diversity of African skin tones, cultures, and traditions, and are committed to providing every consumer with suitable products to help them showcase their unique charm.

African Spirit

Beaut4 is deeply rooted in African culture, with international elements integrated into both our products and brand story. We aim to convey the passion and vitality of Africa, as well as the romance and confidence of France, through beauty.

Personal Expression

We encourage consumers to express themselves through beauty and break free from the constraints of traditional aesthetics. Whether it’s bold colors or natural nude makeup, Beaut4 empowers you with endless possibilities.

Sustainable Beauty

We believe that true beauty lies not only in appearance, but more so in the responsibility towards the planet and society. Beaut4 is committed to using eco-friendly materials, supporting local African communities, and driving sustainable development.

Testimonials

Jane Blayck